Hygiene, my ass!

I was just visiting the news-stand at a department store, and there was a sign that said "For reasons of hygiene, please do not read magazines until purchased".

Ha! What kind of hygienic problems do people reading magazines without purchasing them create? Is there something the authorities aren't telling us about?

Now, I can see why they ask you to keep on your underwear while trying on swimsuits (although...have you seen some people's underwear?!) and, more to the point, I would concede that nobody should be using a mag as a snot-rag and then just put it back on the shelf, but beyond that?

Shouldn't it rather say "Due to the demands of the capitalist system..."? And what ever happened to the good old German "verboten"?